Course curriculum

  • 1

    Week 1: Product Strategy and Framing Your Work for Learning

    • Pre-class reading: The Big Lie of Strategic Planning

    • Please watch these videos BEFORE our first class session.

    • Introduction Part I: You're in the software business

    • Introduction Part II: Continuous everything

    • Introduction Part III: Agility comes from continuous software

    • Introduction Part IV: It's all about your customers

    • Business Problem Statements

    • Week 1 Slide Deck

  • 2

    Week 2: Setting Goals and Identifying Your Target Audience

    • Storytelling Part I

    • [OPTIONAL] Video: Pixar in a box, introduction to storytelling

    • Storytelling Part II

    • [OPTIONAL] Video: The Clues to a Great Story (Andrew Stanton, TED Talk)

    • Box 2: Business Outcomes

    • Personas

    • Interviewing Users

    • BONUS: Gibson Biddle on "Big Dog" metrics at Netflix

    • BONUS: Leading and Lagging Indicators

    • Week 2 Slide Deck

  • 3

    Week 3: Product Discovery and Planning Your Work with Outcome-based Roadmaps

    • Lean UX Canvas

    • Intro to Hypotheses

    • MVP's and Experiments

    • BONUS: Some books that will help you figure out how to test your ideas

    • Product Discovery 1 - What is Product Discovery?

    • Product Discovery 2 - Product Discovery is a Team Sport

    • Product Discovery 3 - Methods

    • Week 3 Slide Deck

  • 4

    Week 4: Dual-Track Agile, MVP's and Experiments

    • Dual Track Agile

    • Week 4 Slide Deck

  • 5

    Taking the next steps

    • Before you go...

FAQ

  • How does this class work?

    This class is a LIVE online class. We meet for 2hrs, once a week, for four weeks. The class features a library of lectures here on Thinkific, plus live-over-video sessions with Jeff & Josh.

  • How do I enroll in this class?

    We offer public sections of this class about 4 times a year. Sign up for our mailing list to be notified when the next section goes live.

  • Do you offer an in-house version of this course?

    Yes! We're happy to run this class for groups of 15 or more. Write to us at josh@senseandrespondpress.com or jeff@senseandrespondpress.com to learn more about in-house options.

  • Are there other versions of this class?

    We're working on a learn-at-your-own-pace, video-based version of this class. Look for it in Q3, 2021. If you want to learn more, sign up for our mailing list.

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